Authors
Mark Jeffries
Marketing Expert & Co-Founder of SkimAds
Mark is a performance marketing expert with 8+ years of experience in video advertising and UGC content. He's helped over 500+ brands scale their video ad campaigns profitably.
Most recent articles by Mark Jeffries
7 Video Ad Optimizations That Increased Our CTR by 312%
Data-driven tactics to dramatically improve your video ad performance. Real tests, real results, and actionable strategies you can implement today.
AI Avatars vs Real Creators: The Truth About ROI
Comparing costs, quality, and conversion rates between AI-generated video ads and traditional creator content. The data might surprise you.
The Complete Guide to UGC Video Ads in 2025
Learn how to create high-converting UGC video ads that drive results. Master the strategies top brands use to scale their campaigns profitably.